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John Rood

SVP – Marketing // Disney Channels Worldwide

Los Angeles, CA

meet john

John guides the strategy, engagement and creative for three television brands—Disney Channel, Disney XD and Disney Junior—whose properties include High School Musical, Descendants, Andi Mack, Raven’s Home, DuckTales, Star Wars, Spider-Man and Mickey Mouse. He leads a department of 100 employees on teams for brand strategy, engagement, creative, production, design and partnerships. John’s work also includes publishing properties for Batman and Superman across all media, the re-launching of Good Morning America and World News Tonight and leading the ABC Family’s repositioning towards millennial viewers—helping it become the #1 TV channel with the F12-34 demographic. John is a proud supporter of nonprofits Formidable Joy and Launch Leadership.